Apple To Pump Out Ultraportable At MacWorld Dvorak Decries Effort To Educate
Dec 09

Yes. Sold to Specialty Equity, CompUSSR is going to be shut down and liquidated. If you’re expecting a rash of fantastic Fire Sale-like deals, though, don’t get too excited. Gordon Brother Group, the owners of Specialty Equity, is known to hold off on steep discount deals until the 11th hour. Combine that with the fact that there are only 103 active stores, very few of which are in major metropolitan areas (check your city) and you’re not going to find much.

Two of the possible reasons behind this collapse are Apple and the market. Apple now holds anywhere from 15-20% of laptop sales and the Halo Effect (not the game) from its very, very significant iPod/iPhone business combined with Microsoft spectacular failure with Windows Vista (Blista?) have been driving upgraders to Apple’s online and retail stores better than any slick Apple advertising campaign.

Second, the market has been evolving for years and that includes people’s decreasing need for a monolithic brick & mortar establishment. Like cars, computers are being built better and, despite Microsoft’s claims that people need Vista, XP is a solid platform with proven tools and support and companies like Dell and HP are building better machines based on a wide range of improved technologies. Tie all of this together with low system prices, a drive towards portable and all-in-one systems, and it wasn’t hard to see coming.

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written by Tyler Regas \\ tags: ,

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