How Much You Wanna Bet Google’s Working On Mac & Win Desktop Applications?

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As you well know, I’ve got an opinion on things. Lots of things, really, but my prediction skills have never been very reliable. I will say, though, like how obvious it was that Blagoevich was guilty, that I’m positive that Google is working on a desktop application for Windows and Mac OS X. Now, that can range anywhere from being an entire specialized Linux distro (an idea which has been floated many times before) to an Adobe AIR applet which makes it easy to work with your Google stuff. My money’s on real, native, fully functional, non-web UIed, bonafide applications for Windows and Mac OS X, though, and the signs are clear.Its not like they’re trying to hide it, after all. Look at the slew of additions Google has been making to the Gears compatible list. You can now locally sync your Gmail, Docs, Reader, Calendar, and now Google Sync for WinMo, Blackberry, and iPhone. You can already sync your images using Picasa. If you are unfamiliar with Google Gears, its an application which plugs into Windows or Mac OS X (via the browser for now) which allows certain sites to store their functionality on your computer. What this does is allows you to use those sites even when you’re not online. The next time you do get network access, all of the changes are synced up to Google. 

The reason this is cool is because it allows you to use Google’s most used features without being online, but what it affords Google is far more comprehensive. Gears technology allows Google to pre-define and work out the kinks on keeping its mess of services synched up correctly with local applications. Sure, for now that’s web browsers and web pages, but there’s no limitation anywhere which states that the sync target isn’t an application instead of a browser. This suggests that its the synching which is more important to Google than the offline usage aspect, though that’s a feature which should not be discounted. It will be some time before everyone is always online, so offline access is critical to Google’s success.

Google’s also got another trick up its sleeve which it hasn’t seen fit to shine a spotlight on. You thought that the Google Phone, T-Mobile’s G1 Android phone, was cool. Wait until you see Grand Central. Grand Central is an access provider which Google bought last year and has not yet publicized significantly. In fact, its still in private beta and there are no signs that it will be coming out of the closet any time soon. What does Grand Central do? Its a single point of contact system which focuses around a phone number. The service gives you a number and you can add any number of phones to that service. Once added, you can control when and how people reach you and when and how the phones connected react. 

Its not clear what Google plans for Grand Central and how it might fit into the grand scheme of things, but it is a compelling additional notch in Google’s already battle-tested belt. Grand Central could very well be a component of an everything or nothing play which leaves all other contenders on the field. Take Picasa, Google Gears, a desktop application compatible with Mac and Windows, Google Sync, and Grand Central and you have an all-in-one data powerhouse which can handle your internet access, search, email, contacts, agenda, images, feeds, voice mail, phone calls, and back it all up while offering you ubiquitous access. Its not hard, then, to imagine a cheap netbook with 3G network access or tethered to a Google/Android phone (more are coming, I assure you) and a Google-specific Linux distro designed to take advantage of all of these features. 

If prices of netbooks aren’t compelling now, wait until you get a deal which includes unlimited wireless internet. My guess is that the sweet spot will be US$99-250 for MIDs to 10-11″ netbooks. Does this mean that Google’s taking over the world as we know it? Yes and no, depending on who you talk to. If you ask the nuts, sure. Google’s been trying to wrest freedom from our already tenuous grasp since day one. If you ask me (and you are reading this), then the answer is no… with concessions. Google is very clever. It will pretty much own the internet in 10 years, but not alone. It will be owned by a largely loosely compiled group of open source advocates who have been eyeing this prize since Steve Ballmer started gloating about Microsoft’s position years ago. 

More specifically, with the way that Google has positioned how it uses and leverages technology, there will be a number of sources for Google’s almost assured dominance, and this is clever because it almost completely bypasses Anti-Trust. Android is Free/Open Source Software (F/OSS) so, technically, Google doesn’t own it. Email is ubiquitous, and Google makes no claims that its Gmail or nothing. In fact, Google has been opening Gmail up further and further since it started, making it pretty damned compelling. Docs: There’s no real competition, but Google’s not exactly vying to stop it, either. The same goes for Calendar, Sync, and Picasa. When you buy a WinMo phone, it won’t work with anything but Outlook on Windows. Hmm. Everything from Google works everywhere. If you were Anti-Trust, who’d you look at first?

So, as Sherlock Holmes used to say (despite the fact that he is a fictional character), “The game is afoot.” Google isn’t playing, either. They’re in this to win. They’re already one of the world’s largest companies in what is most assuredly a record breaking time. I can assure you with every fiber of my being that there’s no way in hell (or Los Angeles, if you like) that Google’s going to willingly give up that growth and power position, recession be damned. Mark my words, though. In the next year or so we’ll start hearing about desktop applications, and then you’ll know that I saw the future as clear as day… or at least that I guessed well :)

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