WWDC News #1: Apple Bites

Phil Schiller is proving that he isn’t Steve Jobs by jumping immediately into the new product announcements, and that seems to be a good thing. It shows that he’s no clone and that Apple isn’t looking to stay the same. So, the hardware bits are big for the moment. The MacBook Pro has been updated in two significant ways. First, the entry level price for the 15″ models has been moved down to US$1,699. Second, the MacBook line has been redubbed to join the MacBook Pro line, starting at US$1,199. The 17″ MBP and the MBA are also getting updates, as well as a lowly MacBook White.

Now they’ve gone on to talk about Mac OS X 10.6 “Snow Leopard”, but there will very likely be more product announcements later on in the keynote. For now, however, that leaves a large hole in expectations for this WWDC. Will Apple be releasing the 3rd hardware revision of the iPhone today and what will it offer? Now that we know about the reshuffling of the MacBook line does that indicate that Apple is about to intro a tablet type device, a netbook, or something else? Its no like the prices have really changed all that much, so for Apple there are no holes, but we’ll just have to see. More later!